The 'Infinite' ring - infinity symbol

What is jewelry? This is a question we come back to time and time again as we ask ourselves why we do what we do.

As much as we are a jewelry brand, we consider ourselves to be ‘designers of wearable symbols’. Look up the word in any dictionary and you’ll get something along the lines of:

sym·bol
• a thing that represents, stands for or suggests something else by reason of relationship, association, convention, or accidental resemblance; especially : a material object representing something abstract, a visible sign of something invisible

This is by far a better description of DIAZ’s jewelry than the word jewelry itself, which is simply defined as “objects of precious metal often set with gems and worn for personal adornment”.

We create jewelry that represent or stand for something abstract. There is always a deeper meaning – a message in each piece. Whether the wearer wishes to convey the message to the world or keep it hidden is at their discretion. To read a piece and uncover its meaning you need to look at all the elements used and go beyond the obvious.

Every DIAZ piece is a symbol.